The relevance of teaching Relational Intelligence in Creativity education in the advent of AI

Authors

  • Alline Dauroiz
  • Melissa Bravin Setubal

Keywords:

Relational intelligence; creativity; artificial intelligence; creative education; higher education.

Abstract

This article investigtes the relevance of teaching Relational Intelligence in Creativity education considering the use of Artificial Intelligence. Based on bibliographic research and participant observation of the Relational Intelligence course in ESPM’s graduate program in Creativity & Ecosystemic Innovations, the study examines how relational dimensions can ground AI-mediated creative processes. Results demonstrate that contemporary creative education demands a hybrid approach that prioritizes conscious creativity, centralizes the relational/emotional dimension, develops critical thinking about AI, maintains human leadership of the creative process, and redefines competencies for the era of human-machine co-creation. The study concludes that Relational Intelligence constitutes an essential pedagogical competency for critically navigating the AI-assisted creation landscape, forming the foundation for a balanced and humanly meaningful relationship with technologies in the creative field.

Downloads

Download data is not yet available.

Author Biographies

Alline Dauroiz

Alline Dauroiz é Bacharel em Jornalismo pelo FIAM-FAAM Centro Universitário, pós-graduada em Criatividade pela ESPM – Escola Superior de Propaganda e Marketing, e professora de pós-graduação da ESPM – Escola Superior de Propaganda e Marketing.

Melissa Bravin Setubal

Melissa Setubal é Bacharel em Comunicação Social pela Universidade Federal do Espírito Santo, pós-graduada em Comunicação Corporativa pela Cândido Mendes-ES, em Gestão Responsável para a Sustentabilidade e MBA em Administração pela Fundação Dom Cabral, e professora de pós-graduação da ESPM – Escola Superior de Propaganda e Marketing.

Published

2026-02-19